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Program 2026

Two days packed with brands, trends, inspiration and plenty of entertainment. At “The Stage”, powered by Licensing International Germany, the industry’s most exciting minds come together to discuss the issues that really matter to brands today.

The focus is on three major themes:
Brands, Fans & Audiences | Licensing & Collabs | Brands @ Retail

But BRANDmania is more than just a stage and business.

Look forward to the grand mascot parade and, of course, the legendary evening party, where the industry comes together to celebrate, dance and forge the best connections.

  • All events
  • Wednesday
  • Thursday
  • BRANDmania The Stage
  • Deep Dive Lounge by Collab Culture
    • 25. ΙουνίουBRANDmania The StageThursday Jasmin D. Karatas & Alexander Lapeta (Elbenwald)

    The Age of Kidults – From Nerd Culture to the Mainstream: Huge Potential, Concrete Strategies – How the Retail Sector Can Benefit

    Kidults as a driver of growth – strategies and lessons learnt from real-world experience.
    10:00 - 10:30
    BRANDmania The Stage 
    25. ΙουνίουBRANDmania The StageThursday Isabelle Tambue & Bülent Özdemir (ESSENCE)

    FEARLESS & FUN: Cultural relevance meets social-first – the formula for global communities

    Essence’s "social-first" success story: how trends are consistently incorporated into product development and communications, the integration of communications and product development – and why the brand’s own content creation studio, studio_c, makes all the difference.
    10:30 - 11:00
    BRANDmania The Stage 
    25. ΙουνίουBRANDmania The StageThursday Speaker (tba)

    Time slot (tba)

    To be announced shortly.
    11:00 - 11:30
    BRANDmania The Stage 
    25. ΙουνίουDeep Dive Lounge by Collab CultureThursday

    Rethinking target groups – from demographics to value cultures

    Cultural codes, subcultures and community as a new market definition.
    12:00 - 12:30
    Deep Dive Lounge by Collab Culture