Program 2026
Two days packed with brands, trends, inspiration and plenty of entertainment. At “The Stage”, powered by Licensing International Germany, the industry’s most exciting minds come together to discuss the issues that really matter to brands today. The “Collab Culture Lounge” is a strategic space for exchange. It offers in-depth discussions rather than small talk, fresh perspectives rather than conventional wisdom, moderated discussions and unexpected insights. It provides input that goes beyond existing horizons, whatever your skill level.
The focus is on three major themes:
Brands, Fans & Audiences | Licensing & Collabs | Brands @ Retail
But BRANDmania is more than just a stage and business.
Look forward to the grand mascot parade, many exhibitor events and, of course, the legendary evening party, where the industry comes together to celebrate, dance and forge the best connections.
