Germany´s Next Topmodel meets Ardell Lashes

At BRANDmania 2023, it wasn’t just about networking – there was real glamour in the air. In the festival-like atmosphere, over coffee, inspiring talks and spontaneous encounters, the right people met: DR NEUBERGER GROUP and licensing partners explored new opportunities for brand collaborations. It quickly became clear: “Germany’s Next Topmodel” is the perfect stage for launching the iconic ARDELL Lashes in Germany.

What started as an idea turned into a true business match. Thanks to this collaboration, ARDELL’s cult lashes get the spotlight they deserve and connect directly with a community that loves beauty, trends and innovation. A prime example of how BRANDmania turns conversations into real projects and strong partnerships.