Bavaria Media Licensing meets REWE

Colourful, bold, full of personality: Bavaria Media Licensing and REWE are bringing Frida Kahlo’s iconic style and powerful messages straight to the shops. The exclusive summer collection includes fashion, accessories and homeware that celebrate colour, creativity and individuality – perfect for anyone who wants to enjoy the summer in style.

The collaboration combines brand power with reach at the point of sale: Bavaria Media provides the distinctive Frida design, whilst REWE ensures prime positioning in stores. In this way, a licensing partnership becomes a real statement in everyday life – and makes summer a little more colourful.