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24 – 25 June 2026 in Essen/Germany

BRANDmania – The place to be for brands, licensing professionals and creative minds

What is BRANDmania?

What is BRANDmania and what does it feel like? Find out!

Ein Mann macht ein Selfie mit dem Krümelmonster

Where does BRANDmania take place?

And what exactly is the Zeche Zollverein? Get to know the location!

How do I get to BRANDmania?

How do I get to the Grand Hall at Zollverein? Find the right way!

Cooperations made @ BRANDmania

BRANDbabies

Magazin

Mondelez meets Bandai Namco Europe

Aadil Tayouga, Director of Licensing & Business Strategy at Bandai Namco Europe: “Oreo and Pac-Man are both known for their passion for play—which makes for a truly unique collaboration. Both brands…

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Magazin

natubini meets Anouk

The inspiration for the new textile collection “ANOUK” comes from the popular children’s books “Anouk, Who Travels at Night” by Hendrikje Balsmeyer and Peter Maffay. The books tell captivating stories…

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Magazin

Warner Bros. meets Parfumlovers

Harry Potter Magical Essences are enchanting the world of fragrances. Parfumlovers Cologne, in collaboration with Warner Bros. Discovery Global Consumer Products, is launching four Harry…

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Magazin

Germany´s Next Topmodel meets Ardell Lashes

At BRANDmania 2023, discussions were held with Dr. Tobias Neuberger, founder, owner, and CEO of the DR NEUBERGER GROUP, about our various licensing topics and potential new business opportunities.…

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Magazin

ELLE meets Torrefaktum GmbH

There are countless coffee roasters and manufacturers with a masculine focus, but a feminine brand in the coffee and tea market has been missing. With the ELLE brand, we are meeting this demand and…

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