Mattel meets Universal Music

Here pop culture becomes a statement: what started as the initial idea at BRANDmania is today the exclusive “Barbie™ x Helene Fischer” collection at Tchibo. T‑shirts, nightwear, caps and accessories bring fashion, music and girl power together.

This collaboration brings brands and personalities together and sets new standards. Universal Music and Mattel combine their expertise, while Tchibo makes the collection visible in retail. A special highlight for International Women’s Day: Helene Fischer was the first German artist to be included in the global “Barbie Dream Team” and received her own Barbie™ doll.

What began as an encounter at BRANDmania has become a BRANDbaby that unites fashion, music and empowerment and demonstrates how much creative energy strong partnerships can generate.