Participants  at the BRANDmania outdoor area in Essen.

What is BRANDmania?

The unique meeting place for brands! BRANDmate brings together companies, brands and the creators behind licensing projects. New partnerships and extraordinary projects - the so-called "BRANDbabies" - are created in a relaxed, inspiring atmosphere. It is the perfect place to make exciting contacts, exchange ideas and develop innovative collaborations together. Business meets creativity, networking meets knowledge - and all with a pinch of fun.

BRANDmania is a place where opportunities arise.

Toan Nguyen, Jung von Matt NERD

BRANDmania is the ideal place for brands looking for cooperation partners in the industry or retail sector. In this atmosphere, every sales pitch feels like a friend request. 😉

Peter Bichler, CEO Lizenzwerft

BRANDmania means arriving with expectations and leaving with new ideas. A cool event that once again pushed us forward. Especially with the support of the networking software, it’s easy to make new connections… Keep it up!

Dr. Marc Mikulcik, EMPEAK Holding GmbH

The BRANDmania ingredients: a good dose of networking, a proper festival, not too few top speakers and a touch of trade fair (plus a few secret ingredients). Brand and license professionals talk to other professionals in a (spacious) living room atmosphere. Stimulating - open - uncomplicated. You can do everything, but you don't have to.

Participants networking at a bar at BRANDmania
Neon sign reading german text “Nüchtern betrachtet geil.” at the BRANDmania event.
people with laptop on the lawn during BRANDmania.
Freshly prepared burgers in paper wrapping
Cookie monster mascot with chef’s hat posing for a selfie with a man.
A man high fives a Looney Toon Sylvester mascot.
Two mascots and a woman in the ball pit.
Coffee with crema and heart design
Mascotts taking a photo with participants
Sign reading "BRANDmania - Welcome BRANDmaniacs" at the entrance.
Mascot "Heidi" shakes hands with woman.
People sitting outside for chatting.
A singer and a DJ at the BRANDmania stage.
Participants relaxing in the chillout area at the BRANDmania outdoor grounds.
Participants networking outside of the Grand Hall.