New directions for well-known brands: Vileda, glam and p:os have joined forces to further develop the licensing business for household and storage products. The aim is to bring Vileda’s values – quality, innovation and reliability – to new product categories, thereby making everyday life a little easier.

The collaboration combines brand strength, licensing know-how and sales expertise. Whilst Vileda, as the licensor, contributes the brand DNA, glam selects suitable partners and p:os handles the retail implementation. This results in solutions that are not only practical but also open up new target groups for the brand.