The Audio Revolution: Thriving audio worlds instead of screen fatigue – How brands and IPs are successfully translating their brand experiences into audio formats

Audio is the most underrated growth medium of our time – and, at the same time, the greatest untapped opportunity for brand owners and the licensing industry. Whilst streaming figures are breaking records and physical audio products are revitalising high street retail, many IPs are still on the sidelines of this revolution. Martin Kurzhals explains how the audio market works, where it is heading – and why licensed brands must act now: audio is the most direct route into everyday family life, creates an emotional connection through the power of the imagination, and opens up revenue models that were unthinkable just five years ago.  Martin Kurzhals is Managing Director and Co-Founder of Tiger Media – an early adopter and tech enthusiast for almost 30 years. As a digital native, he was at Jamba during its heyday, where he worked on digital audio distribution for children and young people, a focus he maintains to this day. For over ten years, he has been building brand partnerships with licensors in the digital audio market – and with Tiger Media, he proves that the audio revolution has long been a reality.