Global Licensing Study 2026 - The latest data, trends and insights

Licensing International’s annual “Global Licensing Industry Study” provides a comprehensive overview of developments in the licensing industry – the in-depth analysis covers retail sales broken down by country, category and business segment, as well as historical trends and current trend analyses. In her presentation, Petra Strobl will present the very latest top-line findings from the new study, including an overview of the German market.