FEARLESS & FUN: Cultural relevance meets social-first – the formula for global communities

Fearless Fun: The essence Social-First Success Story. Isabelle Tambue and Bülent Özdemir demonstrate how essence remains culturally relevant, is always at the forefront of trends, and translates these into product development and communication on a daily basis, creatively and consistently. They provide insights into the close integration of communications and product development, the role of entertainment for global communities – and how studio_c, as a dedicated content creation studio, makes all the difference.